Advertising on Taxis and PHVs in Lyon
Advertising on Taxis and PHVs in Lyon is an effective communication channel for brands looking to stand out and reach a broad audience across the entire urban area.
Advertising on Taxis and PHVs in Lyon is an effective communication channel for brands looking to stand out and reach a broad audience across the entire urban area.
The metropolis of Lyon is home to nearly 1.4 million inhabitants. As the second largest city in France, Lyon, with its rich heritage, its traboules and its Fourvière basilica, attracts many tourists each year.
Advertising on Taxis and PHVs in Lyon is a communication channel that allows you to reach an urban audience, including pedestrians, cyclists and motorists, both residential and tourist, at emblematic points such as Place Bellecour, Parc de la Tête d'Or or Old Lyon.
Advertising on 100% electric and hybrid Taxis and PHVs in the Rainbooh network is a medium that allows the emergence and sustainability of your campaigns.
90% of people notice an ad when it's on a Taxi/PHV and 86% remember the brand that is displayed.
Here is a representation of the movements of 30 vehicles in Lyon over 4 weeks. To give you some figures about the impact of an advertising campaign on taxis and PHVs in Lyon with 35 vehicles over 4 weeks:
More than 188,000 km covered
Nearly 7.5 millions of OTS
Less than 0.35 tCO2e for the Classic 3 format
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