Advertising on Taxis and PHVs in Paris
Advertising on Taxis and PHVs in Paris is an effective communication channel for brands looking to stand out and reach a broad audience across the entire city.
Advertising on Taxis and PHVs in Paris is an effective communication channel for brands looking to stand out and reach a broad audience across the entire city.
The ÃŽle-de-France region has more than 12 million inhabitants. In addition, Paris is the most visited cities in the world, with nearly 35 million tourists each year.
Advertising on Taxis and PHVs in Paris is a communication channel that reaches an urban audience, including pedestrians, cyclists, and motorists, both residential and tourist, across all the hotspots of the capital.
Advertising on 100% electric and hybrid Taxis and PHVs in the Rainbooh network is a medium that allows for the emergence and sustainability of your campaigns.
90% of people notice an ad when it's on a Taxi/PHV and 86% remember the brand that is displayed.
Here is a representation of the movements of 200 vehicles in Paris and ÃŽle-de-France over 4 weeks. To give you some figures on the impact of an advertising campaign on taxis and PHVs in Paris with 200 vehicles over 4 weeks:
Over 650,000 km traveled
Nearly 140 million ODV
Less than 2 tCO2e for the Classic 3 format
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