Advertising on Taxis and PHVs is an effective communication channel for brands looking to differentiate themselves and reach a wide audience.
Mobile Out Of Home, especially advertising on Taxis and PHVs, offers many advantages to ensure the success of your media campaigns.
taxis and PHVs
Advertise on Taxis and PHVs unique and increased visibility in a crowd areas and allows your brand to stand out during cultural and sporting events as well as during key periods of the year.
Indeed, the media is economically advantageous, which allows advertisers to run advertising campaigns on Taxis and Rideshares for several weeks (4 weeks on average).
Communication on Taxis and PHVs promotes the emergence of a brand. This is explained by the fact that there are few advertisers campaigning at the same time and the medium is exclusive to the brand. Indeed, unlike many media, you do not share your space with other brands.
90% of people notice an ad when it's on a Taxi/PHVs and 86% remember the brand that is displayed.
To make an advertisement visible everywhere, all you have to do is add 4 wheels. Indeed, Taxi and PHVs drivers cover an average of between 200 km and 300 km per day in areas with a high population density such as city centers and lively neighborhoods, tourist spots, train stations and airports, ring roads or even suburbs. In addition, advertising on Taxis and PHVs allows you to display your brand in areas where advertising is restricted in order to reach pedestrians, cyclists and motorists.
The right message at the right time and place. At Rainbooh, we believe that Data plays a crucial role in building an advertising display system on Taxis and PHV. Thanks to the knowledge of the travel habits of Rainbooh's partner drivers, we can maximize the visibility of a campaign in relation to a target audience (Business Traveler, Shopper, Tourists, Upper Socio-Economic Category, Young people, etc).
30% of Taxi/PHV journeys are made to or from an airport or railway platform (source: study conducted on behalf of ADEME - 2016).
Advertising campaign on Taxis and PHV medias can enhance the performance of a media plan. Particularly, in addition to advertising campaigns on traditional media such as TV by reaching less exposed targets and rejuvenating the audience or the so-called "traditional" display by increasing the duration of the campaign and promoting memorization. At Rainbooh, we particularly offer a complementary digital retargeting offer that bridges the gap between offline and online.
It is a medium that encourages creativity, for example by playing on the use of several formats thus promoting word of mouth and the attractiveness of the campaign. At Rainbooh, we support advertisers in the construction of their visuals to maximize the impact of advertising on Taxis and PHVs.
Advertising on Taxis and PHVs allows for large format displays with up to 12m² of usable space per vehicle.
An economic media accessible to all. At Rainbooh, for example, we adopt an aggressive pricing policy to allow everyone's accessibility. In addition, specific discounts are put in place for BCorp companies as well as for cultural organizations (Cinema, Museums...). Finally, the longer the campaign lasts, the more the cost of technical fees is amortized over time.
for BCorp companies as well as for cultural organizations (Cinema, Museums...). Finally, the longer the campaign lasts, the more the cost of technical fees is amortized over time.
Contrary to popular belief, a display campaign on Taxis/PHVs can be a good option to reduce the carbon impact of its media plan. Indeed, at Rainbooh, we only work with 100% electric and hybrid Taxis and PHVs. Moreover, we have made numerous commitments to be as virtuous and responsible as possible. To learn more about Rainbooh's commitments, click here!
A classic campaign of 200 electric and hybrid vehicles over 4 weeks at Rainbooh emits less than 2tCO2e, which is nearly 40% less than an equivalent campaign on thermal vehicles.
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